Please note that this portfolio is to highlight graphic design work, focusing on layout, typography, composition, print set-up, and other aspects of graphic design. Unlike the artwork pages and illustration portfolio, some elements of these designs are provided. All provided assets will be noted as provided in the description.
Chump Magic x California Roots
I am proud to say I worked with California Roots during its pivotal years and largest growth, going from a small one day annual festival to a massive three day event with more than 11,000 attendees a day. Aside from the festival’s rapid growth, the company also expanded, organizing additional festival, local concerts and various events. Below are a few projects I created during my three wonderful years with California Roots Music and Arts Festival.
Above left - concert poster for Steel Pulse (altered and edited, a photograph and an all black version of the Steel Pulse logo was provided). Above right - concert poster for Protoje (altered and edited, a photograph was provided).
Above left - flyer used to promote several upcoming shows and became a widely adopted promotional item that is still seen today in some shape or form (photographs and California Roots logo provided). Above right - Event map used for the California Roots Music and Arts Festival in 2016 (plant art and California Roots logo provided). Below the map is one of the many drink menus for California Roots and a few pages from the California Roots sponsor deck (photographs, plant art and California Roots logo provided).
Other tasks when working with California Roots included displays, merchandise, sales marketing and graphics, promotional items, social media posts, website banners, brochures, illustrations and much more.
Chump Magic x MERGE4
Below are few examples of the work I did over the last 4+ years with MERGE4. I currently hold the position of Director of Design and Branding at MERGE4.
Above - insert card for online orders (jellyfish artwork was provided to feature one of MERGE4's most recent collaborator at the time).
Above top left - turkey sock puppet used for promotion during Thanksgiving.
Above top right - catalog featuring MERGE4 x KISS Socks. Above left bottom - social media story post for the release of the MERGE4 x KISS socks (the KISS logo, photo of the band and flames were provided).
Above bottom right - various vector icons created for MERGE4, most of them highlighting key features for different sock products.
Above - two advertisements for a local magazine called Totally Tubular. The artwork in the DEVO advertisement was provide, but entirely recreated by hand due to a poor quality image (the DEVO logo, Blondie logo and photograph were provided).
Other tasks when working with MERGE4 included art and photo manipulation, catalog design, print set-up, scheduling, marketing, website management and maintenance, advertisements and full ad campaigns, newsletters, animations, guides and documentations, in-house artwork and design and much more.
That is it for now. I hope you enjoyed. If you wish to see more, you can view more examples of my work by visiting the other portfolios options below or viewing my profiles on social media. If you need a Santa Cruz Graphic Designer, please feel free to reach out to me regarding my availability. You can email me by clicking the mail icon in the lower right corner of the page. Thanks for taking an interested in my work.